William Best

With his urban edge, provoking higher frequency consciousness, this west coast emcee delivers street insights with slashing metaphors.

Jade Eugene Williams was born in Culver City, California on October 16th, 1982, the son of Jerry Luis Williams and Jackie Marie Donnell. As a pre-teen, living in Pomona, Ca., Jade’s father was shot during a robbery while protecting his mother.

This incident led the family to relocate to the overrun, gang-infested streets of South Los Angeles. Adapting to Los Angeles’ gang culture, Jade became a member of the Rollin 60’s Crip Gang at the age of 14, under the moniker of Tall Cuzz. Attending Crenshaw High, Jade became a teen father at the age of 17. After having his daughter, forced to mature, he began to tap into his other interests.

Grafitti West

Never the Same. Never Basic. The Rules Don’t Apply.

Create Your Own Culture.

Graffiti West is a Los Angeles-based apparel company, founded by Jade Williams in 2021. Inspired by the 9 elements of Hip Hop, self-expression drives the uniqueness of our brand. As life in the urban community, Graffiti West is uncompromisingly bold and challenges the norm.

Our apparel is made for those who choose to stand out, not blend in.

Crowned Best Records

Create Your Own Culture.
Founded by rap artist and music enthusiast, Jade Williams, Crowned  Best Records is an artist development and project management company,  aimed to serve as a refuge for originality, protecting and preserving the music made by the artists for the fans who love them. Our primary  objective is to discover, develop, produce and promote commercially  successful recording artists and songwriters, creating music and  projects for the entertainment of fans and music connoisseurs around the  globe.